McDonald Automotive Group Renews and Expands Telephone Mystery Shopping Service With Advanced Feedback

Client renews their mystery shopping services with the San Diego based mystery shopping company — Advanced Feedback, Inc.

SAN DIEGO, CA, June 25, 2013 – Advanced Feedback, Inc. welcomes back McDonald Automotive Group. Originally signed in 2002, the mystery shopping firm previously conducted phone mystery shops for their Colorado dealership locations until 2008. Since returning they have now added their parts departments.

 The dealerships rely on phone mystery shops to monitor each service and parts agent’s customer service skills. Mystery shoppers pose as potential customers and call inquiring about a series of problems, purchasing parts, rates and availability. Agents are scored based on a number of criteria from phone handling to appointment setting.

 “Our clients rely on our mystery shopping programs to gauge agent performance and the first impressions of their potential customers in order to help turn real calls into real customers.” stated Kurt Adams, Account Director of Advanced Feedback.

 On a daily basis, Advanced Feedback provides immediate results to McDonald Automotive Group and many other companies. These results include the agent’s individual phone shop report and recorded call; all accessible via online streaming and smart phone apps. This immediate feedback allows for correct training and counsel to take place if needed.  To learn more about telephone mystery shopping visit http://www.advancedfeedback.com/mystery-shopper-phone-training.html.  Or, if you are looking for something short term, they also offer an on demand type of service through their secure online store http://www.advancedfeedback.com/phone-shop-store-2.html.

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